Hello interns and welcome to How To Style a Fashion Shoot.
Going on set can be fun and at the same time stressful, while I was on set it was always fun for me, I knew the magazine publishers personally and that made it easy, because I knew what they wanted in the fashion editorial shoot. Ask questions, for example, What is the story line? What is the emotion behind the shoot? Who are the designers? Are the designers going to be present? Where is the location of the shoot? What time is the shoot going to be, mid-day/morning?
All these questions will factor in the emotion for a shoot, and the last important questions, what does the model look like? Styling a fashion shoot goes deeper than we think as artist, the personality of the model must match the personality of the collection, hair and makeup and jewelry all must reflect the models look and her inner personality. If the collections do not match the inner person (model) then the style line will be off.
Have you ever looked at a fashion editorial layout, and the model has dark hair and she is exotic with heavy makeup, with big curls, in an office suit, and she sitting in a french style cafe, wearing big turquoise jewelry? What is going with this picture? What is the subject? Who are we trying to capture in this Ad? The exotic model the turquoise jewelry the cafe or the suit?
I posted this photo from a fashion shoot we did in San Diego Ca. at the La Costa Resort with San Diego Style Weddings Publisher, Dena Nolan.
The Publisher wanted a casual wedding look, and at the same time represented La Costa Resort, so we had to factor that in with the look, and this is what we came up with. Elegant, sweet, soft, and sexy, perfect for the San Diego Style Wedding readers, also don’t forget to research the magazine you will be styling for and research who the target customer is.
Before picture during the shoot… scroll down to view the finish editorial advertisement by San Diego Style Wedding Magazine. Remember to work together as a team and be respectful to your teammates during set time, take a deep breath, let your ego go and be creative has a team and give the publisher want she wants. And if the designer is on set give her/him your ideas, because the designer created the line and designers know how to punch in a complete look.